JULY 21, 2026
A Conversation with the Two Luigis: Objectway’s Journey, Growth Strategy & Future
CEO & Group Founder, Objectway
Partner, Cinven
OWIN26
Recorded during the OWIN26 Customer Conference in collaboration with The Wealth Mosaic, this conversation brings together Luigi Marciano, CEO & Group Founder of Objectway, and Luigi Sbrozzi, Partner at Cinven, to discuss the evolution of Objectway, the strategic vision behind Cinven’s investment, and the future of innovation in wealth management.
Luigi Marciano reflects on Objectway’s journey from a technology-driven startup to one of Europe’s leading wealth management software providers. He explains how the company pioneered a platform-based approach to wealth management, combining technology, business expertise and international expansion to support wealth managers, private banks and asset managers across multiple European markets.
From Cinven’s perspective, Luigi Sbrozzi highlights the factors that made Objectway a compelling investment opportunity. He points to the company’s unique pan-European footprint, strong leadership, proven growth trajectory and ability to address the increasing complexity of the wealth management industry through scalable technology solutions.
A central theme of the discussion is Objectway’s transition from traditional software delivery to a Solution-as-a-Service model, helping clients achieve business outcomes rather than simply implementing technology. Both speakers emphasise the importance of long-term partnerships, operational scalability and continuous innovation in supporting the transformation of financial institutions.
The conversation also explores the impact of Artificial Intelligence, with Luigi Marciano describing how AI is expected to enhance productivity, automate operations and improve client engagement, while enabling advisors to focus on higher-value activities. Objectway’s goal is to provide the technological foundation that allows firms to adopt these capabilities in a scalable and sustainable way.
Looking ahead, Marciano and Sbrozzi share a common vision: accelerating growth, expanding Objectway’s presence across Europe, and helping wealth management firms build resilient, future-ready business models. Their message reflects the overarching theme of OWIN26 — Innovation Built to Scale — where technology, strategy and partnership come together to drive long-term success.


