Proposition innovation beyond products: designing the future of advisory
Client from 2022 – Established through the Zurich Group’s acquisition of the Deutsche Bank Financial Advisors network, Zurich Bank emerges as the new banking arm of the Zurich Group. This integration seamlessly combines advanced technology, best products and top-tier consulting. Representing a consultative model of excellence, Zurich Bank offers a synergistic range of investment, insurance, banking, and financial services.
Zurich Bank partners with Objectway for a win-win collaboration enhancing the bank’s operating model with an innovative digital advisory platform
Zurich Bank was built from the ground up. Established as the first newly licensed bank in Italy in over two decades, it entered the market free from legacy constraints and with a clear ambition: to move beyond the product-centric, branch-based model that has long defined the industry and build a scalable, adviser-centric proposition capable of attracting, retaining and empowering a growing network of financial advisors.
Turning this ambition into reality meant rethinking the architecture of the bank around advisors. Zurich Bank adopted a composable services model that integrates data management, analytics, governance and advisory tools into a single cohesive environment, with the flexibility to plug in best-in-class external components over time. The platform evolved through successive phases, from reporting and analytics to curated partnerships and dedicated advisor tools, and today proprietary personalisation engines support a holistic proposition that combines investments, planning and value-added services. A core design principle runs through the entire approach: automation exists to free advisor capacity, reducing analytical and administrative burdens so that relationships, trust and judgment can scale without sacrificing quality.
This strategy is delivering measurable outcomes. Assets under management grew by roughly 35% in four years, positioning Zurich Bank among the top performers in its segment and ensuring consistent, personalised advisory quality across client segments and life stages. Building on this foundation, Zurich Bank is expanding hybrid and fee-based advisory capabilities, including self-service options, with a clear ambition to set a new standard for advisory banking in Italy and beyond.
Business Benefits
Shift toward holistic, goal-based advisory services
Strong market positioning among new banking entrants
Increased advisor productivity through automation and insights
Scalable, consistent, and personalised advisory delivery
Enhanced client experience across segments
The core for us was to bring exclusive value to financial advisers — in addition to the advisory model, the main element that helps us do that is the platform, the technology element.
Omar Campana
Chief Operating Officer of Zurich Italy Bank
Technology is the infrastructure of the adviser model. It integrates governance, compliance and data analysis, and allows advisers to give better advice and create more value for clients, without replacing the human touch.
Nicola Pepè
Business Development Director, Objectway
The Zurich Group is a leading multinational insurance company headquartered in Zurich, Switzerland, providing a wide range of insurance products and services with a focus on innovation and sustainability. Established through the Zurich Group’s acquisition of the Deutsche Bank Financial Advisors network, Zurich Bank emerges as the new banking arm of the Zurich Group, offering a synergistic range of investment, insurance, banking, and financial services.
