The first solution that Objectway will offer the international market is built around everyoneINVESTED’s ‘Profiler’, a fast and user-friendly app for creating digital investor profiles. Thanks to this partnership, other everyoneINVESTED products and developments will in due course also be brought onto the international market – beyond KBC’s core markets – by Objectway.

What is everyoneINVESTED?

Since the end of March, KBC Asset Management has been channelling its expertise in digital investment applications into a new, separate company called everyoneINVESTED. KBC Asset Management has built up a great deal of knowledge and experience in recent years on enriching the investment process by adding insights from behavioural economics. This has resulted in innovations in the area of investor profiling, positioning of investment products and the composition of personalised investment portfolios. everyoneINVESTED makes that digital investment know-how and the applications directly available to professional asset managers, brokers and large investment product providers located beyond the KBC group’s home markets. Entering a partnership with Objectway is fully in line with this objective.

everyoneINVESTED develops software and applications that contribute to the digitalisation of investment processes. This enables clients of everyoneINVESTED to cater for their investors in a more targeted and efficient way and to facilitate the step to digital investing. In addition, everyoneINVESTED’s offering also focuses on scalable, digital support for the advisory function.

Some examples of this are:

• The Profiler: a digital and scientifically based app for investor profiling that is now being made available on the international market thanks to the partnership with Objectway;
• The Page: an interactive web app that supports investment advisers in discussions with their clients about portfolio construction and potential investment results;
• The Score: an accessible and effective app that provides an overview of how individual investment portfolios are aligned with an overarching investment strategy. The app helps ensure that policy is consistent and/or advice is tailored to individual needs.

Besides these solutions, which KBC also uses itself, everyoneINVESTED develops specific apps at the request of professional counterparties.