Welcome back to our very own story, written and directed by ourselves. This time, let us introduce you to our brand new blog.

After our website rebrand and the debut of our new design system, our ultimate action to close the circle was to operate on the other half of Objectway, meaning our blog and finally our overall OWIN brand experience.

We had to move step by step, first rethinking its visual outcome, then rebranding its inner core, gaining that hunter level of consistency between what we do – meaningful stuff – and, as simple as it is, how it looks. Because if it’s true that communication is key, it is equally true that you must find the right lock.

That’s why throughout the first months of 2021, we embarked on an integral restyle of our blog, once again proving our brand to be always ready to cope with the mutation of the communication strategies.

Designing our voice

Kick start was identifying the extent of our project; to maintain the former layout but make small improvements to modernise, or to shake it up completely and create something new from top to bottom?
We seized an opportunity to give our blog a fresh, distinctive new look, so our choice fell on the second option on the table. We revolutionised it entirely!
First and foremost, we sticked to the power of colours, with bright and significant images featuring our articles, but as a turn of events for us too, we dressed our blog in black. Quite an unusual choice, you may wonder. Well, our intention was to highlight a visible contrast between our institutional website and our blog, to emphasise the new part it was challenged to play in our overall branding performance.

Our blog needed to uncover what’s hidden behind Objectway, what goes on behind the scenes of business, products and solutions, to cross the borders of ordinary news and make our very own voice heard, read, witnessed and more than ever perceived as authentic, transparent, conversational.
And here we are, exploring different points of view to give the most exhaustive scenario you could ask for; discovering more than just your familiar current market piece of news, but a thoroughly selected collection of ongoing key topics and issues about the ten categories in our blog.

From Advisory processes to Augmented Intelligence-driven insights. From the evolution of Customer Experience over the course of time to Digital Transformation, passing through Efficiency to global trends changing the Insurance industry. From everyday Market Trends to all about Performance & Risk, and finally the guiding directives in the Regulation category.

Owning our narrative

All good so far, except that we felt it was still not enough. Indeed, the final piece to stop our blog from fitting in and make it stand out was to introduce something unexpected, meaning to give our brand a story to tell, to make it into a storyteller. And not just any storyteller, but its own. We believed it was high time to build a narrative, one that chapter after chapter could tell you bits of our story, of what we do, of who we are.
The About Objectway category uncovers challenges, projects, milestones, goals we’ve experienced. But also our doubts, our thinking, our visions, our expectations, everything vital to build our brand.
To put it bluntly, our blog genuinely means our voice, a platform where you can either listen to market experts via our series of podcast, read about the latest business news, or get to know Objectway a lot more than you could ever expect.