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MAY 08, 2025

Innovating Financial Planning For a New Era of Longevity and Goal-Based Investing

Georgios Lekkas

Innovation Director, Objectway

advisory

The impending intergenerational transfer of capital has sparked extensive market commentary. However, there is a debate about whether this will materialize as predicted. Despite widespread market forecasts, the actual pace and scale of asset transfer may significantly lag behind expectations. Today’s baby boomers and silver surfers, with longer lifespans and evolving lifestyle choices, may retain their wealth and liquidity far longer than anticipated. This longevity necessitates that wealth firms and advisors focus on overcoming the decumulation challenges associated with the retirement phase of their clients’ lives.

Conversely, recent findings from investor studies and market analyst firms reveal a growing trend among younger clients toward goal-based investing. These young investors are more than twice as likely to evaluate the value of their financial advisors based on progress toward their specific financial goals. In contrast, older clients tend to value their advisors for the sense of security and peace of mind they provide, highlighting differing priorities between these two cohorts, but a common impact on clients both financially and psychologically when they have a financial plan in place, making them more confident about navigating these uncertain times.

To bridge these generational differences, reframing the financial planning process as an ‘opportunity to achieve’ can significantly enhance decision-making for clients, whether they are in the accumulation or decumulation phase of their lives. Simplifying the inherently complex process of financial planning helps clients focus on their most important goals. Achieving long-term financial security requires a comprehensive approach: strong engagement for effective results, extensive analysis, and tailored solutions that address individual needs.

Traditional financial planning methodologies, which rely on static models and historical data, may prove inadequate in today’s volatile environment. An adaptive financial planning approach, emphasizing agility and responsiveness, allows practitioners to adjust strategies in real-time based on emerging trends and evolving market conditions. By adopting a dynamic approach, financial planners can better anticipate and mitigate risks while seizing potential opportunities.

Central to this adaptability is the integration of advanced analytics, technology, and a client-centric approach.

Financial planning is complex, and gaining client buy-in is crucial. Thanks to our advanced Financial Planning solution, advisors can ensure their clients understand their financial plans and recommendations. Such solution minimizes the time spent on software, allowing advisors to engage clients through meaningful discussions and need analysis. Our solution requires minimal client information, runs innovative algorithms to quickly analyze needs, and provides comprehensive and meaningful results enhancing efficiency, speed, and client satisfaction. A proper financial planning solution should also allow advisors to handle every situation, with multiple reporting options available for annual reviews, meetings with prospective clients, or presenting full financial plans.

Meeting every phase of a client’s life is also a key feature of optimal financial planning. Providing specific tools for the retirement phase of a client’s life offers unbiased recommendations on how to reduce the risk of outliving their money while achieving their after-tax lifestyle and estate goals. Decumulation optimization adds value to all client situations, regardless of age or financial status, by ensuring the advisor is working with accurate decumulation and government benefit assumptions.

We are developing it further, using Generative AI to support advisors in understanding the alternatives and selecting the optimal solutions. We will also ‘graduate’ it from its current mass-affluent orientation, to what can be better called Wealth Planning, addressing the more diverse and sophisticated needs of the HNWI and UHNWI segments.

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