Hyper-personalisation is the ability to provide real-time customisation of offerings, content and client experience at an individual level. To hyper-personalise the client experience, personal information and preferences of clients should be captured across the whole client journey, at all different touch points, to personalise in real-time the product and service offering.
Can hyper-personalisation also be adopted in Wealth & Investment Management? Of course, especially to satisfy client expectations and capture future growth segments.
