The new generation of investors will have a more diverse range of wealth “scenarios” due to their digital fluency, social and environmental awareness, and desire for convenience, transparency and accessibility. To attract and retain these new clients, financial services firms will have to enhance their digital offerings. This includes developing robust digital platforms, mobile apps, and intuitive interfaces that allow easy access from any device. Personalised solutions will also be crucial, tailored to individual investment styles, behaviours, risk profiles, and preferences.
In this state of play, organisations have a significant opportunity to improve their ability to deliver scalable advice to clients through virtual agents and AI-assisted tools for advisers. However, operationalising AI’s benefits remains challenging and the pace of adoption will be slower than expected.
