As the asset management and banking landscapes undergo a generational shift, engaging the next wave of investors through digital innovation has become a top priority. The new generation, primarily millennials, are not only digitally fluent, but also have distinct preferences shaped by their awareness of social and environmental issues and their desire for transparency, convenience and accessibility. To remain competitive, banks have to adopt to these evolving expectations.

This is the view shared by Karl im Brahm, Objectway’s CEO DACH Region in this recent interview with ARD-Finanzredaktlon. Karl points out that in Germany today there is a lack of awareness among young investors of the market’s potential. This is why it is essential to re-start with schools and provide a Gamification-based type of financial education, thus leveraging platforms and tools known to young people (such as social media) to get closer to their way of interacting.

Moreover, the next gen appreciates convenience and automation in its financial activities. Across all age groups, including millennials, investors seek personalized, accessible, and transparent investment support. AI-powered tools can analyse preferences and financial goals to offer tailored strategies, enhancing customer relationships. But as the digital engagement landscape evolves, human advisors still play a crucial role, especially for clients in the early stages of wealth accumulation who may need more education and guidance than fully automated decision-making.

In conclusion, states Karl, hybrid advisory will be a future topic to focus on, providing advisors with an hybrid digital advice model allowing customers to choose which tasks they prefer to handle independently and when they wish to collaborate with their trusted advisor.

Watch the full interview now!