The Web is changing and technologies are growing fast. A real revolution started when Google Chrome entered the browser world, back in 2008.

The moment its new high performance Javascript engine Google V8 was released, Google Chrome introduced a new way of thinking about the Web.

Indeed, this Javascript engine could generate the new single page applications (SPA), meaning that the logic moved now on to the browser; the user experience (UX) got a big improvement.

WEB REAL TIME COMMUNICATION, AKA WEBRTC

Google V8 was the spark of a new world coming alive. Since then many functionalities and APIs were introduced in JavaScript; one of these was the API for Real Time Communication over the Web (WebRTC).

WebRTC has one enormous advantage against external plugins doing the same work: chat and video can be up and running without any plugin installation or download.

Before the introduction of WebRTC, it was possible to implement a standard text chat in a web page, but this was always done through a server. WebRTC works in P2P mode, all messages, media and data are sent directly to the connected users without a server in the middle.

CLIENT COMMUNICATIONS

Thanks to WebRTC, clients and advisors can stay in touch and exchange messages or have a live conversation whenever they need, without any overhead to set up calls. Clients do not have to cope with technology or install separate plugins or grant permissions each time they need to talk to their advisors from a different device.

And last but not least, the use of open technology standards means that the business does not depend on any telecommunications vendor for WebRTC technology; there are no licensing costs and the only cost is that of integrating the technology with the advisor- and client-facing applications.