In this second part of the interview, Jonathan Hartley, Objectway’s Client Success Director, reveals to Stephen Wall, TWM Founder, the market strategy adopted by Objectway to grasp customers’ needs and based on their objectives, implement the most effective tools for their ultimate fulfilment.

The expert defines the customer relationship as a journey in which Objectway supports the customer at every stage, from the moment the software is deployed to the moment the product is exploited.

In conclusion, Hartley remarks that Objectway’s strategy includes a commitment to continuously adapt and refine their solutions based on changing market conditions, always ensuring to clients they are equipped with the most effective tools to meet their evolving needs. This strategy reflects a strong focus on customization, adaptability, and a deep understanding of clients’ expectations, which are crucial to stay competitive in the financial sector.

Watch the full video interview now to discover the features of our breakthrough market strategy!