June 18, 2024
Objectway at the 17th Richmond Financial Forum
Market & Business Development
Objectway Chief Business Operation Officer
Reading time: 2 min
OWINTALK | BEHIND BUSINESS, BEYOND NEWS
Last week, we had the privilege to represent Objectway at the 17th Richmond Financial Forum in Interlaken, Switzerland. This event stands as a highlight in the DACH region’s financial calendar offering invaluable networking opportunities!
Our Presentation to delegates
This year, we were one of three selected vendors to address a plenary session. Our topic, which we submitted in co-operation with the BEI (Business Engineering Institut), obviously struck a chord with the trend topics, so that it met with lively interest. Mrs. Stefanie Auge-Dickhut from BEI presented on «How can banks achieve optimal digital customer proximity with customer-centered service design?». We demonstrated how Objectway is already supporting banks and financial institutions in reaching this level of client centricity.
Dominant topics in people’s minds
Key topics that dominated the discussions on the event were not surprisingly:
- Client-Centric Products & Services & Improvement of Client Experience: Emphasising personalised client offerings with focused on trading and investment offerings, and improvement of digital client journeys and advisory services.
- AI & Digital Innovation: Exploring various Use Cases of AI-augmented software development and increasing usage of generative AI by clients.
- Data Protection & Compliance: Addressing the criticality of data protection cyber security and regulatory adherence.
- Operational Efficiency & Outsourcing: Highlighting the effective implementation of regulatory requirements and the benefit of outsourcing back-office operations.
Readiness for Change
The Swiss financial market is very well known for its high rate of digitalisation,
outsourced processes and a dense network of providers and partners. This was evident in the discussions and the overall atmosphere of the conference. Many attendees were familiar with each other, indicating the existing trustfull cooperation within the industry.
Despite global uncertainties and market challenges, the Swiss financial industry remains open to change and is willing to invest in various areas to ensure client satisfaction and sustainable growth. And they are willing to realise these changes with trusted partners. The conference provided valuable insights into the short- and mid-term plans and priorities of Swiss banks. We engaged in fruitful discussions about digital projects aimed at
improving customer experience, upgrading back-office solutions, and enhancing market offerings through more customer-centric digital channels.
The clear message from our discussions is that Swiss banks are ready for significant changes and important investments in digitalisation. They seek to implement these changes in collaboration with reliable, strong partners.
While some conservative institutions still prefer Swiss-based partners, there is an increasing openness towards experienced international players with innovative offerings like Objectway.
Banks expect fast and cost-efficient solutions for better customer engagement, as well as flexible, future-ready back-end systems that enable sustainable growth.
These expectations align perfectly with our market mission and capabilities, which makes us very confident about our work in Switzerland. Therefore, we are looking forward to continuing our discussions with many banks in the coming weeks.
